Gunawan Jusuf’s Dual LegacyGunawan Jusuf is a name that resonates in both business and environmental circles in Indonesia. As the CEO of Sugar Group Companies, he leads a conglomerate that produces the nation’s leading sugar brand, Gulaku. Yet, his contributions extend beyond commerce. In 2016, Jusuf published Blue Gold, a book that confronts Indonesia’s water
Gunawan Jusuf’s transition from corporate leadership to authorship was driven by real-world experience and concern for Indonesia’s future. While leading Sugar Group Companies, Gunawan Jusuf encountered systemic issues surrounding water availability that demanded deeper exploration. As Chief Executive Officer, Jusuf regularly visited sugarcane plantations and production facilities across Indonesia. These visits revealed growing challenges related
From Product to Household Name Under Gunawan Jusuf’s leadership, Gulaku became more than just a refined sugar product. It transformed into a symbol of reliability and quality, trusted by millions of Indonesian households. The Importance of Quality Jusuf ensured Gulaku’s success by prioritizing high standards in every step of production. Rigorous refining processes, strict quality